Director of Marketing Communications
Diana oversees the brand management and marketing initiatives for FedPoint and its products. With more than 25 years in the industry, Diana has a solid understanding of product strategy, creative services, and marketing management, and is responsible for the strategic planning, development, analysis, and fulfillment of marketing initiatives to drive market share and profitability.
She and her team are responsible for the creation, stakeholder and compliance approval, implementation, and tracking of marketing growth programs, as well as corporate and program-line broadcastings, including all direct mail and direct correspondence, email, video, advertising, articles, website content, and other communications support, as well as communication controls, analysis, and reporting.
Her department exercises tactical approaches in order to shorten the buying cycle, minimize expenditures, enhance ROI, and strategically create and sustain demand and preference via brand building and positioning.
Diana joined FedPoint in 2003. She earned her bachelor's degree from the University of Southern Maine. She is a certified long-term care professional by America's Health Insurance Plans.